Monday, November 15, 2010

3D - The future of Cinema? or another way to steal your money?

James Cameron, the man behind the "game-changing" film Avatar (other notable films include; The Terminator, Aliens, The Abyss) has stated on more than one occasion that, he believes within 10 years all films shown in movie theaters will be projected in 3D. While at the moment, it may seem plausible for this to happen, considering most of the big films coming out right now are either shot in 3D or are being transferred to 3D. But, in my opinion this is nothing more than a trend, as it was in the 80s, and as it will continue to be. 3D is a gimmick. It is a flashy way for the higher-ups in the industry to nickel and dime the consumer. For starters, most films are now being shot in Digital 3D, which means that film is no longer involved. When a production shoots on digital, rather than film, they save tons of money. At this point in time, 35 mm film costs around 900-1500 dollars per shoot day. On the contrary, digital media storage is free, so as long as the production has the camera and the storage device, the film costs goes from 900-1500 per day, to zero. The last time I went to a theater and saw a film in 3D ( I saw piranha 3D, it is exactly what you expect. Stupid.) my ticket cost 13 dollars. 13 dollars for a movie ticket. But, like most consumers, I payed full price. So obviously, big profits can come from digital 3D when they save money during the production, and then charge the consumer an extra 5 bucks per ticket. As a money-struggling student and filmmaker it irritates me that the industry would be so bold to do such a thing to the people that keep them in business. For the sake of our wallet's and the future of the film industry, let's hope Mr. Cameron is just blowing smoke.

5 comments:

  1. Agreed. I saw Avatar in 3D last December when it came out (and the only reason I saw it was because someone else offered to pay for my ticket if I went, so I thought, "Eh, why not?") and I wasn't impressed. Especially for someone who wears glasses, it's not an easy task. 3D also confuses my eyes and gives me a headache. I see the regular world in 3D every day. I go to movies to see (almost always, except for the occasional chick-flick, which really still is not very realistic) non-realistic situations, and know that they are not real--3D attempts to make a movie more "real" when all it does is cost more and cause physical pain.

    ReplyDelete
  2. I agree with your argument wholeheartedly. 3D is not all that it is cracked up to be. It is just a gimmick that is really not necessary. Every movie that is shot in 2D could be (and usually are) just as good as 3D movies, so why spend the extra money? The last 3D movie I attended was when I was about 10 years old. The only thing it did for me was give me an excruciating headache. I will never again attend one.

    ReplyDelete
  3. in all honesty, I would do the exact same thing if I was in the movie industry. And I would argue that everyone else would do the exact same thing.

    and avatar wasnt REALLY 3D. just kind of 3D and it was also a terrible movie, but my bloody valentine was awesome in 3D. in fact, the movie would have been terrible had it not been in 3D.

    I do agree that it is just a gimmick that will probably die out. I do have to say that it can be pretty cool. Except for that extra price, that sucks.

    ReplyDelete
  4. I remember when I saw Avatar in 3D. It was pretty cool. But I felt like you got the same thing in regular D. I am honestly not a big fan of 3D since it makes you a bit dizzy and it just takes away the feeling of you feeling like you are in the film. I hate seeing everything going 3D these days....it was worse when ESPN had the idea of the showing the World Cup in 3D. Last I checked, 3D is about having the action coming at you, so how does that work for soccer? Anyway, I say no more 3D since it is starting to ruin movies for me. Plus, the extra $5 seems a little extreme for the theater. Worse enough that there is a TV made just for 3D. The limitations for that speaks for themselves!

    ReplyDelete
  5. I agree with you. 3D gives me a headache and the effects are hardly ever worth paying the extra $4 for. I admitt I liked seeing "Coraline" in 3D but I dont want to watch live action movies such as "Resident Evil" or whatever else in 3D because its already 3D. I dont need things jumping out at my half-assed.

    ReplyDelete